The North Face

The North Face® legend began, ironically, on a beach. More precisely, San Francisco’s North Beach neighborhood, at an altitude of only 150 feet above sea level. It was here in 1966 that two hiking enthusiasts resolved to follow their passions and founded a small mountaineering retail store.

Now, more than 50 years after its humble grand opening, The North Face delivers an extensive line of performance apparel, equipment, and footwear. They push the boundaries of innovation so that you can push the boundaries of exploration. The North Face remain deeply proud to be the first choice of the world’s most accomplished climbers, mountaineers, extreme skiers, snowboarders, endurance runners, and explorers.