Rituals Cosmetics is a brand dedicated to sustainable and personal wellbeing in the beauty luxury industry. As a foremost founder of integrating bath, body and home care into a single portfolio, Rituals embraces the lifestyle of transforming everyday routines into more meaningful moments.

Each product is inspired by an ancient tradition allowing you to find happiness in the smallest of things. With an expansive innovation portfolio in body care, home fragrances and natural skin care, Rituals invites the consumer to enrich their world with wellbeing moments.

Founded in Amsterdam in 2000, Rituals has since been established as a global industry expert in 36 countries present in vibrant cities such as London, Paris, and Hong Kong with 1,000 stores, 3,000 shop-in-shops, 5 Body Spas and the world’s first Mind Spa.

Rituals is a proud Certified B Corp™, and as part of Rituals’ commitment to continuously improving its social and
environmental impact, the brand is focused on developing 90% natural origin formulas and packaging that’s either refillable, recyclable or made of recycled materials. In a world of luxury brands, Rituals aims to be the forerunner in the luxury standard of bringing beauty and wellbeing together in a sustainable future.