04 Mar


Introducing Sweaty Betty’s Global International Women’s Day Campaign

International Women’s Day (IWD) is just around the corner. IWD is a global day celebrating the social, economic, cultural and political achievements of women. The day also marks a call to action for accelerating gender parity.

The campaign theme for International Women’s Day this year is #BreakTheBias. Whether deliberate or unconscious, bias makes it difficult for women to move ahead. Knowing that bias exists isn’t enough. Action is needed to level the playing field.

This International Women’s Day, Sweaty Betty are honouring our most supportive partner-in-sweat: the sports bra. On its 45th anniversary, they’re celebrating all the barriers women have broken while wearing a sports bra. And getting excited to see what the next generation of active women will do in theirs.

That’s why for every bra you buy between 3rd – 9th March, Sweaty Betty will donate one to the Sweaty Betty Foundation to help young girls get active (without the discomfort of bouncy boobs). Ready to treat yourself *and* do a good deed? Find them at Bond Street Chelmsford.