Every story starts with an idea. Crew Clothing’s was simple: to create timeless clothes inspired by the British coast.

Crew Clothing Company was founded by professional skier, Alastair Parker-Swift over 30 years’ ago. When he wasn’t competing for England. Alastair ran a successful windsurfing school in Salcombe.

It was here that Crew was born.

Alastair’s first collection consisted of the rugby shirt, detailed with our iconic ‘93 patch. He took it from Salcombe to Cowes Week, to the King’s Road.